LumberFlow

Two focused products for lumber dealers

Chase the right jobs. Pay the right price.

Profitable work is harder to find in a flat market. LumberFlow points your sales team at the local projects worth chasing — and your buyers at what the material should really cost.

Radar in action, from local construction activity to a ranked project your rep owns.

Radar is in Private Beta. LumberFlow Procurement is available now.

Explore Radar Private BetaSee Procurement

Compare LumberFlow products

Choose the workflow your team needs

Radar — Private Beta

Find the construction projects your sales team should call on next.

Explore Radar Private Beta

Procurement — Available now

Turn supplier emails and quotes into buyer-approved purchasing decisions.

See Procurement
The margin math

At 4% net, both sides of the sale have to be right.

Where your reps spend their prospecting hours, and what you pay for the material.

Industry commentary from the NRLA puts typical lumber-dealer net profit near 4% — about $400,000 on $10 million in sales. On that margin, a quarter spent chasing work that was never going to pay is not a slow quarter. It is the year.

Radar points your sales team at the local projects worth their hours. Procurement holds the line on what the material costs. Both work from information that already exists and that nobody has time to review.

Radar Private Beta

Give outside sales the best project to call on next.

Radar monitors local construction activity and turns it into a prioritized daily project queue, ranked by profitability potential and deal size. Your reps decide what to pursue; Radar makes sure the right projects reach them first.

See

One ranked daily queue

Local construction activity arrives already gathered and ranked by profitability potential and deal size, instead of scattered across portal searches.

Claim

Visible team ownership

All, Mine, and Team views show what is open and who owns it, so a territory is covered in fact rather than in theory.

Act

A pipeline that is tracked

Reps claim a project, log activity, and move it through deal statuses with notes — so the pipeline belongs to the company, not to one rep.

Radar does the finding and the first-pass ranking. Your reps keep the judgment and the relationship.

9:41
Radar daily project queue on a phone, showing All, Mine, and Team tabs and a ranked project card with permit applicant, address, and match score from public permit records
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LumberFlow Procurement

From Supplier Email to Buyer-Approved Decision

Six procurement steps, one reviewed workflow: extract, reach, compare, time, approve, and learn.

1
EXTRACT

Quote Extraction

Supplier emails and PDFs arrive with mixed species, grades, dimensions, freight terms, and lead times. Buyers lose hours turning that raw email into comparable quote data.

LumberFlow reads every supplier response, extracts species, grade, dimensions, volume, $/MBF pricing, freight terms, and notes, then keeps the original email attached for review.

See this step in the interactive demo
2
REACH

Supplier Reach, Automated

Most RFQ waves stop at the contacts a buyer remembers first, even when other suppliers are a better fit for the product, lane, or timing.

The agent suggests relevant suppliers, drafts personalized RFQs and follow-ups, preserves thread context, and lets the buyer approve the outreach before it sends.

See this step in the interactive demo
3
COMPARE

Market Price Intelligence

The cheapest headline $/MBF can lose once freight, lead time, SKU substitutions, and team benchmarks are included.

LumberFlow ranks every offer by delivered $/MBF, freight, lead time, SKU match, target price, and recent team benchmarks so buyers compare the real delivered economics.

See this step in the interactive demo
4
TIME

Market Timing on Every Buy

A quote can look right until the market moves before the load lands. Buyers need current context at the moment they approve, not after the weekly report catches up.

Daily market analysis and weekly forecasts sit beside active RFQs so the buyer can weigh timing risk before sending a counter, award, or PO.

See this step in the interactive demo
5
APPROVE

You Approve Every Move

Automation only works for lumber teams if buyers keep control of supplier relationships, counters, awards, and purchase orders.

LumberFlow drafts RFQs, follow-ups, counters, awards, and POs. A buyer reviews and approves every action before anything leaves the system.

6
SHARE

One Shared Buying Brain

Pricing knowledge disappears when it lives in one buyer's inbox, a whiteboard, or a side spreadsheet no one else sees in time.

Every supplier response, quote, benchmark, and award becomes shared procurement intelligence so the next buyer starts with the team context already in place.

See this step in the interactive demo
Book a 15-minute demoTry the Interactive Demo
procurement software for lumber buyerscompare lumber supplier quotes
Procurement payoff

What an AI procurement agent gives back to the buying desk

Modeled from email-heavy lumber sourcing workflows where buyers manually extract quotes, chase suppliers, compare market pricing, and time buys with scattered market context.

12
Average time saved per buyer per week
hours
$2,400
Modeled labor value recovered per buyer per month
typical
$800
Margin exposure protected per load with freight and forecast context
typical
50
Personalized RFQs drafted in one buyer-approved workflow
in under 5 minutes
Market context, built in: daily analysis and a 7-day forecast pulse sit beside every quote, so buyers weigh each decision with current market information — not a week-old report.
Loading forecast pulse...
LumberFlow Procurement

Every supplier quote becomes buyer-ready pricing context

LumberFlow brings quote extraction, freight terms, team benchmarks, and market timing into one shared view so every buyer compares the quote before approving the next move.

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The shift

What Changes When Sales Sees the Project and Buying Sees the Price

Without LumberFlow

  • RadarProject discovery depends on whoever happened to hear about the job
  • RadarReps check municipal portals one at a time, or skip it and work the phone
  • RadarA territory looks covered because nobody can see what went unreviewed
  • ProcurementSupplier emails, PDFs, and price sheets scattered across individual inboxes
  • ProcurementManual spreadsheet cleanup before a buyer can compare offers
  • ProcurementTime to canvass only a handful of familiar suppliers per RFQ
  • ProcurementDecisions made on stale reports, gut feel, and side-channel market chatter
  • BothSales knowledge and pricing knowledge both walk out with whoever left
  • BothCovering more ground means finding another rep or another buyer

With LumberFlow

  • RadarSupported local building activity arrives in one ranked daily queue
  • RadarOne prioritized list, tiered by buy-timing, lumber volume, and who's buying
  • RadarEvery project is claimed, nurtured, disqualified, or handed off — visibly
  • ProcurementQuotes extracted into one shared buying workspace with source emails attached
  • ProcurementDelivered $/MBF, freight, lead time, SKU match, and benchmarks lined up automatically
  • ProcurementRFQs and follow-ups drafted for a broader supplier set in minutes
  • ProcurementDaily market signals and forecasts beside active quotes, with buyer approval on every send
  • BothProject history and quote history stay with the company as shared team intelligence
  • BothThe people already there spend their time deciding, not assembling the list first

Radar and Procurement are separate products today and do not exchange workflow data. Each can be bought on its own.

Built by operators

Why I Built LumberFlow

Lumber runs on two decisions — which job to chase, and what to pay for it. Both get made with worse information than they deserve.

AW

Alex Wu

Founder & Supply Chain Technologist

10+ years in wood products supply chain and pricing systems

Reps knew their accounts cold, but finding the next project meant remembering it, hearing about it, or clicking through permit portals nobody had time for. A territory could look covered while projects moved through it unseen.

I heard the same answer on the buying side — six-figure commitments made off a weekly price report and whatever a supplier said yesterday. Same problem in different clothes: the information a dealer needs to make money already exists, scattered, with nobody free to review it. Radar works the sell side, Procurement the buy side. Buy either one.

Book 15 Minutes With Me

No sales team, no pitch deck — just a live walkthrough. Radar or Procurement — tell me which.

Or start free with ProcurementRequest a Radar invite

Our Industry Credibility

Radar ranks projects by profitability potential and deal size, and every ranking is explainable — a rep can see why one project outranked another

10+ years inside wood products supply chain and pricing systems — I lived the problem before I built for it

Built AI that understands lumber-specific data: species, grades, dimensions, $/MBF, mill dynamics

Designed both products so knowledge belongs to the company, not to one rep's memory or one buyer's inbox

Workflow proof

What Each Product Touches — And What It Leaves Alone.

No supplier portal. No inbox takeover. Your team keeps the relationship and gets a cleaner buying record.

Radar

  • Radar works from legitimate building-activity records — no scraped contact databases, no purchased consumer lead lists.
  • Your reps own every conversation. Radar prepares the opportunity; it never sends outreach on your behalf.
  • Radar complements your CRM and ERP rather than competing with them, and CRM integration is on the roadmap.

Procurement

  • AI drafts the RFQ, follow-up, counter, award, and PO. A buyer approves before anything leaves the system.
  • Quote extraction is reviewable: species, grade, dimensions, $/MBF, freight terms, lead time, and supplier notes stay attached to the original email.
  • Suppliers keep emailing as usual. LumberFlow uses a managed RFQ inbox that CCs your corporate domain for records.
Trusted infrastructure

Built on Enterprise-Grade Technology

Vercel - Deployment Platform
Clerk - Authentication
Google AI - Gemini
Google Cloud Platform
Cloudflare - CDN & Security
Stripe - Payments
Market Intelligence

Latest lumber market insights

Stay ahead of price moves with weekly analysis written for procurement teams.

View All Insights
Mill Capacity Update
Market Analysis
Aug 6

Framing Lumber Prices August 2026: Canfor Cuts 120 MMBF

Canfor cuts 120 MMBF in Alberta as 2026 U.S. tariffs hit 35.9%. Discover why framing lumber buyers should target a 14-to-21 day inventory window.

Pricing Trend
Market Analysis
Aug 5

Framing Lumber Prices August 2026: Housing GDP at 15.8%

US housing share of GDP drops to 15.8% in Q2 2026 while lot costs top $170K. See framing lumber procurement advice and pricing analysis for August 2026.

Logistics supply chain
Market Analysis
Aug 4

LumberFlow Market Pulse | US Housing Hits 15.8% GDP in Q2 2026 as AI Data Center Building Creates Lot Shortage for Builders

U.S. residential GDP fell to 15.8% in Q2 2026 as SPF held at $558/MBF. Get weekly lumber price forecasts and market analysis for August 3-9, 2026.

Support & Enablement

Questions Lumber Teams Ask About LumberFlow

Straight answers on Radar project discovery, Procurement workflows, buyer approval, and supplier experience.

Book a 15-minute demo

Two decisions. Start with either one.

Radar is in Private Beta for lumber sales teams. Procurement is available now for buying teams. They are sold and used separately.

Request a Radar activation inviteBook a procurement walkthrough
Try the Interactive Demo