LumberFlow

Building permit leads

Building permit leads, turned into a daily sales queue

Radar reads building permit activity every day and ranks it into one queue your outside reps can work — instead of another portal to check by hand.

Daily permit ingestionScored queueTeam visibility

Why lumberyards move off manual permit pulls

Building permit leads are only useful if a rep can act on them before someone else does. Radar turns a daily data pull into a ranked queue your team already knows how to work.

Skip the portal grind

Radar ingests supported public permit records every day, so reps stop repeating the same city-portal searches by hand.

Rank, not just list

Every project is scored on profitability potential and deal size, so the queue surfaces the work worth chasing instead of a raw permit dump — and a rep can see exactly why one outranked another.

One queue for the whole team

All, Mine, and Team views show what is open, what a rep owns, and what a teammate already claimed — no more two reps chasing the same address.

Log the next action, not just the address

Claim a project, log activity, and move it through deal statuses with notes. The pipeline is tracked next to the lead and stays with the company, not in a separate notebook.

What are building permit leads?

Building permit leads are sales opportunities identified from newly filed public building permits — new construction, additions, and major remodels that will need framing lumber, sheathing, and other building materials. Radar ingests supported permit records daily and turns them into a scored, ranked queue instead of a raw list a rep has to interpret one address at a time.

How this differs from pulling permits yourself

A manual permit pull is a snapshot search: open the city portal, filter by date, read through records one by one. Radar runs that every day, screens out what your yard cannot serve, and ranks what is left by what it is worth chasing — so the rep opens a queue instead of a portal. See how the daily queue works inside Radar.

Manual vs. Radar

What changes when permit leads are ranked, not raw

A permit portal gives every lumberyard the same public records. The advantage is what happens after the data lands: ranking by what is worth chasing, team visibility, and a pipeline that is actually tracked.

CapabilityManual portal searchRadar
Finding new activitySearch city permit portals by hand, project by projectDaily ingestion delivers new activity into one queue
PrioritizationEvery record looks the same until you read itScoring ranks by profitability potential and deal size, first
Team coverageReps duplicate effort on the same addressesClaimed leads are visible team-wide in real time
Follow-up trackingSticky notes, spreadsheets, and memoryReview, activity, nurture, disqualify, and handoff states
Which permits actually matter

The biggest permit on the list is not always the one worth chasing

Ranking is a filtering decision, not a size contest.

A high stated project value does not make a project a good fit. A job outside your delivery radius, in a category the yard does not serve well, or on an account that has never bought at a workable margin can absorb more sales attention than it returns — and it consumes estimating and delivery capacity you would rather spend somewhere else.

Radar ranks on lumber-sale logic — buy-timing, package size, and who actually purchases — so a rep is choosing between projects that plausibly fit the yard instead of scrolling a list sorted by permit value.

What happens next is still a judgment call, and it gets recorded: claimed, nurtured, disqualified with a reason, or handed off. Across a week that record is what tells a sales leader which parts of a territory were genuinely reviewed rather than assumed covered — without asking anyone for a status update.

FAQs

Answers for lumberyard sales leaders

Common questions about building permit leads and how Radar's daily queue works.

What are building permit leads?

Building permit leads are sales opportunities identified from newly filed public building permits — new construction, additions, and major remodels that will need framing lumber, sheathing, and other building materials. Radar ingests supported permit records daily and turns them into a scored, ranked queue instead of a raw list a rep has to interpret.

What's different from pulling permits yourself?

A manual permit pull is a snapshot search — a rep opens the city portal, filters by date, and reads through records one by one. Radar runs that every day, screens out what your yard cannot serve, and ranks what's left by what it is worth chasing, so the rep opens a queue instead of a portal.

What area does Radar cover today?

Radar is live in the Puget Sound market today, built on City of Tacoma permit data, with more territory opening as dealer demand confirms where to expand next. Request an activation invite to tell us your territory.

Is a Radar lead a qualified buyer?

A permit record is a starting point, not a qualified buyer — Radar ranks reachable opportunity and the rep still validates builder and applicant identity before acting. The score supports triage; it does not replace sales judgment.

How often does the queue update?

Permit ingestion and scoring run daily, so newly filed activity in a covered territory shows up in the queue the next business day rather than waiting on a manual portal check.

Does Radar replace our CRM or ERP?

No. Radar is a sourcing queue for outside sales, not a system of record. It does not replace your ERP or CRM, and Radar and LumberFlow Procurement do not share workflow data today.

AW

Alex Wu

Founder, LumberFlow

Want a personal walkthrough? I'll show you how it handles your specific workflow.

Ready to fill the queue

See building permit leads ranked in Radar

Tell us your territory and workflow. Activation is by invitation while we expand market coverage.

Daily permit ingestion
Profitability-ranked scoring
Shared team queue