LumberFlow

Residential construction leads

Residential construction leads, ranked for lumber dealers

Single-family and small multi-family new construction is a different sales motion than commercial work. Radar ranks residential activity in the territory you sell so reps open the queue instead of another portal.

Single-family & small multi-familyRanked by deal sizeTeam visibility

Free during the beta. No card required. We confirm your territory and get your reps into the queue.

Tell us where your team sells. We'll confirm source coverage for that territory and get your reps into the queue.

Why residential new construction needs its own read

A new single-family home or small multi-family building typically needs a full framing, sheathing, and building-materials package — a different buyer conversation than a remodel or repair. Radar ranks residential activity on that basis.

Built for the residential mix

A production-tract home, a custom single-family build, and a small multi-family project move through different channels and timelines. Radar treats them as the distinct project types they are, instead of lumping every residential permit into one generic feed.

Housing units in the ranking

Radar ranks each project by profitability potential and deal size — project value, housing units, and permit activity in the cluster — instead of sorting by raw permit value alone.

Builder and account context, not just an address

A residential lead is more useful with account context attached. Radar surfaces business lookup details where available, so a rep opens a call with more than a street address.

One queue, claimed leads visible team-wide

All, Mine, and Team views show what is open, what a rep owns, and what a teammate already claimed — so two reps are not quoting the same new-build framing package.

What are residential construction leads?

Residential construction leads are new single-family homes and small multi-family buildings identified from local construction activity — projects that will need a full framing, sheathing, and building-materials package rather than a repair or remodel scope. Radar ranks these alongside broader construction activity by profitability potential and deal size, using project value, housing units, and permit activity in the cluster.

How ranking uses housing units, not just permit value

A single high-value permit is not automatically the best residential lead. Radar's ranking weighs housing units and cluster activity alongside stated project value, so a multi-unit residential build with a clear buyer path can rank ahead of a single larger project outside a rep's delivery boundary. See how the daily queue works inside Radar.

A ranked queue, not another permit feed to sort yourself

Tools like Shovels or Construction Monitor hand a rep a raw, chronological list of permit events for a jurisdiction — useful data, but still a list someone has to sort by hand every morning. Radar starts one layer up: the same kind of residential activity, already ranked by profitability potential and deal size, in a shared queue where a claimed lead is visible to the whole team instead of sitting in one rep's export.

FAQs

Answers for lumber dealer sales leaders

Common questions about residential construction leads and how Radar ranks them.

What counts as a residential construction lead?

A residential construction lead is a new single-family home or small multi-family building — the projects most likely to need a full framing, sheathing, and building-materials package rather than a remodel or repair scope. Radar ranks these alongside other new-construction activity by profitability potential and deal size.

How is this different from Radar’s general building permit leads?

It is the same Radar product and the same daily queue — this page describes the residential new-build use case specifically: single-family and small multi-family construction, where the framing package and buyer path tend to look different than larger commercial work.

What area does Radar cover today?

Coverage depends on the territory and source records available for review. Tell us where your team sells; we confirm source coverage and help you get started when the fit is right.

Is a residential lead a qualified buyer?

No. A permit or project record is a starting point, not a qualified buyer — Radar ranks reachable opportunity and the rep still validates the builder, the buyer path, and timing before acting.

Does Radar replace relationship selling to home builders?

No. Radar handles discovery and first-pass prioritization; the sales rep makes the call on what to pursue and keeps the relationship. It does not replace a rep’s standing builder accounts.

Ready to fill the queue

See residential construction leads ranked in Radar

Free during the beta. No card required. We confirm your territory and get your reps into the queue. Tell us where your team sells. We'll confirm source coverage for that territory and get your reps into the queue.

Single-family & small multi-family
Ranked by deal size, with the reason
Shared team queue